Boggled
I call clients to check if they need AV. This guy I was just talking to seemed friendly enough, but he said we were too expensive.
Me: “Well what did you need?”
Customer: “We need a screen.”
M: “Oh, what price did they quote you?”
C: “I didn’t even find out. They just said we’d have to pay for it.”
M: “Well that’s true, it’s $35 to rent a screen.”
C: “$35! No, thanks! I’ll bring my own.”
M: “Oh well, ok…”
C: “Ha ha… $35! ...Yeah, right!...”
This really confuses me, because I don’t know where he’d get the idea that screens are free? Or where he could get them cheaper? ????????????
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I have similiar experiences at the custom framing counter. Some people have radically different ideas of what custom framing ought to cost. And since framing is essentially an overpriced luxury commodity, my sales are based entirely on what kind of customer comes in. For example, Customer one might say “can you make the mat any thinner? I don’t want this to cost too much. $45?! No thank you!.” Later in the day, customer two will say “If I’m going to do this I want it to be done right! Frame all nine of those photographs for me! Here is $1500.”
Usually I have to guess which kind of customer it is so I know how best to approach the sale.